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Name: Russell Zwanka
Title: Lecturer
Academic Rank: Lecturer
Department: School of Business

Expertise Keywords: customer connectivity, food retail, grocery, Marketing, merchandising, retail, strategy

Available For: interviews, essays, speaking

Expertise: I have previously taught Marketing and Business Strategy at Siena College and Hudson Valley Community College. I currently serve as CEO of Triple Eight Marketing, a retail food industry consultancy working on developing customer-centered, integrity-first approaches to all customer connectivity areas of the business. I have worked extensively as a merchandising and marketing executive for retail and wholesale grocery companies in domestic and international markets, including Price Chopper, Ahold, Bozzutos, Inc. and the North West Company.

Contact Information

E-mail Address:
Communication & Marketing: 845-257-3245
Personal Web Site:

Other Information

Positions held prior to joining SUNY New Paltz:
SVP Marketing and Merchandising Price Chopper, EVP Marketing and Merchandising The North West Company


University of South Carolina 1986-1991 BS 1991 Psychology
International School of Management- Paris 2007-2009 DBA 2009 International Business
Southgern Wesleyan University 1995-1997 MS 1997 MS Management

Other professional activities

CEO at Triple Eight Marketing- a retail consultancy team

Organizational Memberships

American Marketing Association- New Paltz Chapter


Book- A Marketing Manual for the Millennium

Book- Requisite Reading for the Renaissance Retailer

Book- Customer Connectivity in Global Brands and Retailers

Book- Customers First. Profits Second.

Book- Would You Shop Here if You Didn't Work Here?