Name: Russell Zwanka
Academic Rank: Lecturer
Department: School of Business
Expertise Keywords: customer connectivity, food retail, grocery, Marketing, merchandising, retail, strategy
Available For: interviews, essays, speaking
Expertise: I have previously taught Marketing and Business Strategy at Siena College and Hudson Valley Community College. I currently serve as CEO of Triple Eight Marketing, a retail food industry consultancy working on developing customer-centered, integrity-first approaches to all customer connectivity areas of the business. I have worked extensively as a merchandising and marketing executive for retail and wholesale grocery companies in domestic and international markets, including Price Chopper, Ahold, Bozzutos, Inc. and the North West Company.
Positions held prior to joining SUNY New Paltz:
SVP Marketing and Merchandising Price Chopper, EVP Marketing and Merchandising The North West Company
|University of South Carolina||1986-1991||BS||1991||Psychology|
|International School of Management- Paris||2007-2009||DBA||2009||International Business|
|Southgern Wesleyan University||1995-1997||MS||1997||MS Management|
Other professional activities
CEO at Triple Eight Marketing- a retail consultancy team
American Marketing Association- New Paltz Chapter
Book- A Marketing Manual for the Millennium
Book- Requisite Reading for the Renaissance Retailer
Book- Customer Connectivity in Global Brands and Retailers
Book- Customers First. Profits Second.
Book- Would You Shop Here if You Didn't Work Here?