ABOUT THE LOGO
The official New Paltz logo is a mark consisting of a customized icon, typography, and color. The strength of the new icon for the University is in its ability to be interpreted in many ways. Our focus group participants told us it suggested "the mountain," "the new Student Union addition," "an open door." It was seen as progressive and future oriented. All of these are reflective of the elements of our positioning statement-focus on our very appealing location, our student centeredness, accessibility, and all in a creative and forward moving environment. The exact arrangement and proportion may not be altered in any way.
PRIMARY LOGO ON A LIGHT BACKGROUND
The two-color horizontal logo is meant to be reproduced in two colors. When that is not possible, it may be reproduced in one color, either blue (PANTONE 281, or HEX: 003e73 for web), orange (PANTONE 165, or HEX: f58426 for web) or all black.
LOGOS FOR SPECIFIC APPLICATIONS:
See the full style guide or contact Communication & Marketing/Design Services at 845.257.3971