Office of Communication & Marketing

Using logos on color backgrounds

The New Paltz Hawk identity logos should be placed on solid color backgrounds of white, navy, royal, orange, black or gray. Complex backgrounds, such as a photo, should be used only when necessary. As shown in the examples below, all of the artwork has been created with a built-in outline shape that allows it to work clearly on any background. For this reason it is not necessary to alter the logos before placing them on any color, photograph or complex background.

Remember that the New Paltz Hawks logos should never be reversed.


Full Color Logo


New Paltz Navy Logo


Black Logo