Edit Page
Effectively communicating the University’s messages in harmony with the College’s identity, mission and vision.

Office of Communication & Marketing

Marketing Campaigns



Marketing in higher education is about more than meeting enrollment targets or filling seats at a campus event.

Because everything we do, say, print or post affects our image/reputation, all our marketing efforts have a lasting impact on the public perception of our programs and the University as a whole.

For that reason, planning an effective marketing campaign requires us to think about how our message fits into the larger context of SUNY New Paltz’s relationship with audiences on and off campus.

The following questions can help you set objectives for a marketing project or campaign: