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Effectively communicating the College’s messages in harmony with the College’s identity, mission and vision.

Office of Communication & Marketing

Branding & Identity


SUNY New Paltz competes for attention with other academic institutions in a world filled with marketing messages from a wide variety of businesses and organizations.

Reaching our audience, which includes prospective and current students and their families, and alumni and other stakeholders, can be quite a challenge. As we engage with our local and regional communication environment, how do we establish our place in the market?

Let us address that question by providing a deeper understanding of the College’s brand – the collection of visual and stylistic elements that helps SUNY New Paltz project a clear and consistent identity, with support from the entire campus community.