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Effectively communicating the University’s messages in harmony with the College’s identity, mission and vision.

Office of Communication & Marketing

Branding & Identity


SUNY New Paltz competes for attention with other academic institutions in a world filled with marketing messages from a wide variety of businesses and organizations.

Reaching our audiences (which include prospective and current students, their families, alumni, faculty and staff, regional community members, government officials, the media, and other stakeholders) can be quite a challenge. In this highly competitive communication environment, how do we establish our place in the market?

Let us address that question by providing a deeper understanding of the University’s brand – the collection of visual and stylistic elements that helps SUNY New Paltz project a clear and consistent identity, with support from the entire campus community.