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Name: Daniel Shen
Academic Rank: Associate Professor
Department: School of Business

Expertise Keywords: Adwords, Analytics, Attachment, branding, Personalization, PPC

Available For: interviews, essays, speaking

Expertise: 1. Google Analytics certified; 2. Google Adwords certified; 3. Published research on personalization; 4. Conducting active research in brand attachment.

Currrent Research: 1. Personalization, service customization, and role of recommendation agents in building learning relationships;
2. Brand attachment, possession attachment, and attachment style
3. Cross-cultural issues

Contact Information

E-mail Address: shena@newpaltz.edu
Personal Web Site: https://faculty.newpaltz.edu/danielshen/

Other Information

Positions held at New Paltz prior to current position:
Assistant Professor, School of Business

Positions held prior to joining SUNY New Paltz:
Research Assistant, University of Nebraska-Lincoln
Deputy Division Director, Foreign Affairs Department, Sichuan Province, P.R. China


University of Birmingham, UK 2000 - 2001 MBA 2001 International Business
University of Nebraska-Lincoln 2003 - 2007 Ph.D. 2007 Marketing

Other professional activities

Ulster County Office of Business Services: Small Business Training Webinar (2013)
Regional Economic Impact of Belleayre Mountain Ski Resort (2012), with Kevin Caskey, commissioned by Ulster County and sponsored by SUNY New Paltz

Organizational Memberships

American Marketing Association 2003 - present

Association for Consumer Research 2010 - present

The Direct Marketing Association 2006 - present

Academy of Marketing Science 2006 - 2012


Shen, Anyuan (2014), “Recommendations as Personalized Marketing: Insights from Customer Experiences,” Journal of Services Marketing, 28 (5), pp. 414-427.

Shen, Anyuan and A. Dwayne Ball (2011), “Preference Stability Belief as a Determinant of Response to Personalized Recommendations,” Journal of Consumer
Behaviour, 10 (2), pp. 71-79.

Shen, Anyuan and Chih-Yang Tsai (2010), “Are Single-Gift Donors Different from their Multiple-Gift Counterparts? A Longitudinal Approach to the Giving Behaviors
of Committed Donors,” the International Journal of Nonprofit and Voluntary Sector
Marketing, 15 (August), pp. 253-264.

Shen, Anyuan and A. Dwayne Ball (2009), “Customer Perceptions and Sustained Usage of Recommender Systems,” International Journal of Electronic Business, 7 (6), pp. 642-663.

Shen, Anyuan and A. Dwayne Ball (2009), “Is Personalization of Services Always a Good Thing? Exploring the role of technology-mediated personalization (TMP) in service relationships,” Journal of Services Marketing, 23 (2), pp. 79-91.