Name: Daniel Shen
Academic Rank: Associate Professor
Department: School of Business
Expertise Keywords: Adwords, Analytics, Attachment, branding, Personalization, PPC
Available For: interviews, essays, speaking
Expertise: 1. Google Analytics certified; 2. Google Adwords certified; 3. Published research on personalization; 4. Conducting active research in brand attachment.
Currrent Research: 1. Personalization, service customization, and role of recommendation agents in building learning relationships;
2. Brand attachment, possession attachment, and attachment style
3. Cross-cultural issues
Positions held at New Paltz prior to current position:
Assistant Professor, School of Business
Positions held prior to joining SUNY New Paltz:
Research Assistant, University of Nebraska-Lincoln
Deputy Division Director, Foreign Affairs Department, Sichuan Province, P.R. China
|University of Birmingham, UK||2000 - 2001||MBA||2001||International Business|
|University of Nebraska-Lincoln||2003 - 2007||Ph.D.||2007||Marketing|
Other professional activities
Ulster County Office of Business Services: Small Business Training Webinar (2013)
Regional Economic Impact of Belleayre Mountain Ski Resort (2012), with Kevin Caskey, commissioned by Ulster County and sponsored by SUNY New Paltz
American Marketing Association 2003 - present
Association for Consumer Research 2010 - present
The Direct Marketing Association 2006 - present
Academy of Marketing Science 2006 - 2012
Shen, Anyuan (2014), “Recommendations as Personalized Marketing: Insights from Customer Experiences,” Journal of Services Marketing, 28 (5), pp. 414-427.
Shen, Anyuan and A. Dwayne Ball (2011), “Preference Stability Belief as a Determinant of Response to Personalized Recommendations,” Journal of Consumer
Behaviour, 10 (2), pp. 71-79.
Shen, Anyuan and Chih-Yang Tsai (2010), “Are Single-Gift Donors Different from their Multiple-Gift Counterparts? A Longitudinal Approach to the Giving Behaviors
of Committed Donors,” the International Journal of Nonprofit and Voluntary Sector
Marketing, 15 (August), pp. 253-264.
Shen, Anyuan and A. Dwayne Ball (2009), “Customer Perceptions and Sustained Usage of Recommender Systems,” International Journal of Electronic Business, 7 (6), pp. 642-663.
Shen, Anyuan and A. Dwayne Ball (2009), “Is Personalization of Services Always a Good Thing? Exploring the role of technology-mediated personalization (TMP) in service relationships,” Journal of Services Marketing, 23 (2), pp. 79-91.