School of Business


The marketing major is where creativity, data analytics and communication come together to prepare you for exciting career opportunities. A specialty in food retail rounds out this dynamic major.

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing also responds to the changing environment by meeting the changing needs, and desires of consumers. Marketing reflects the context of our social trends and cultural forces. Understanding these activities and their impact on consumers and businesses is a goal of the marketing professional.

The Bachelor of Science in Marketing program introduces students to an innovative and stimulating discipline using dynamic learning techniques. Students develop a solid understanding of the marketing principles and concepts, then apply them using a variety of experiential learning activities. Students gain marketing fundamentals and focus on the management of marketing strategies and policies. The food marketing specialty is a great way to add to your marketing skill set.


Course Requirements for this Major