Food Marketing
“Category Management is clearly what differentiates the SUNY New Paltz Food Marketing Track from all others.”
– Food Industry CEO
THE GLOBAL FOOD INDUSTRY
The objective of these courses is to:
- Educate students about the global food industry at all levels, with a focus on food distribution, category management, retail and merchandising.
- Students will learn the application of traditional marketing strategies, concepts, and tactics to food retailing, merchandising and category management.
FOOD MARKETING OVERVIEW
Participants will explore and prepare for a career in the food industry along one of the several potential career paths, including:
- food retail management
- advertising
- category management
- research
- sales management
- brand management
Food Marketing Track Courses:
BUS 325 Marketing Principles
BUS 327 Sales Management
BUS 328 Food Retail Management
BUS 329 Category Management
BUS 429 Marketing Strategy
Food Marketing Micro Credential Courses:
BUS 325 Marketing Principles
BUS 327 Sales Management
BUS 328 Food Retail Management
BUS 329 Category Management
BUS 427 Advertising Strategy
BUS 429 Marketing Strategy
