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School of Business

Food Marketing
Food Marketing Track - bowl with vegetables



“Category Management is clearly what differentiates the SUNY New Paltz Food Marketing Track from all others.”
Food Industry CEO


THE GLOBAL FOOD INDUSTRY

The objective of these courses is to:

  • Educate students about the global food industry at all levels, with a focus on food distribution, category management, retail and merchandising.
  • Students will learn the application of traditional marketing strategies, concepts, and tactics to food retailing, merchandising and category management.

FOOD MARKETING OVERVIEW

Participants will explore and prepare for a career in the food industry along one of the several potential career paths, including:

  • food retail management
  • advertising
  • category management
  • research
  • sales management
  • brand management

Course Offerings

The following food marketing courses are being offered:

BUS325 / Marketing Principles
BUS327 / Sales Management
BUS328 / Food Retail Management
BUS329 / Category Management
BUS429 / Marketing Strategy

Open to all School of Business majors.




Students participating in food marketing courses will have the following opportunities:

  • Tours of food facilities and relationships with industry leaders

  • Interviewing opportunities with key food companies

  • Access to guest speakers and program-related events

  • Opportunities to travel to industry conferences like the National Grocers Association Case Competition in Las Vegas

  • Internship and potential placement opportunities at over 250 companies in the food industry

  • Be taught Food Marketing and Category Management at the only university in New York teaching these differentiated skills.

 

Students touring the Freshdirect headquarters