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Undergraduate Catalog

Media Management Major

*Credit total is based on a 3-credit internship (DMJ490) and corequisite 1-credit Internship Seminar (DMJ491).

Students majoring in Digital Media Programming & Management ("Media Management") must complete at least two Business courses (one core course and at least one elective). A required internship and a senior capstone experience in media convergence complete the 45-47-credit plan of study. During the capstone, students will develop their own creative and business proposals and prototypes of digital media content distribution.

General Requirements:

  • Grades of at least C- are required for courses to count toward majors in the Department of Digital Media & Journalism.
  • A 2.0 average in Department of Digital Media & Journalism courses is required for degree application.


Required Foundation courses
.........................................................9 credits
DMJ101 Media and Society (3)
CMM104 Public Speaking (3)
DMJ224 Introduction to Media Programming & Management (3)

Required Media Management introductory courses......................10 credits
DMJ221 Introduction to Advertising (3)
DMJ215 Digital Storytelling (4)
BUS325 Marketing (3)

Required Media Management advanced courses..........................10 credits
DMJ323 Digital Media Content & Technology (3)
DMJ350 Media Research Methods (4)
DMJ434 Global Media (3)

Required elective courses.........................................................9-11 credits
Media theory, studies, and practice: Choose one of the following (3-4 credits):
DMJ321 Milestones in Documentary (3)
DMJ331 History of American TV (3)
DMJ343 Aesthetics & Criticism of Television & Web Video (3)
DMJ347 Media Ethics (4)
DMJ393 Digital Media & Journalism Selected Topic
DMJ432 The Impacts of Television and Digital Culture (4)
DMJ452 Mass Media Law (3)
DMJ458 Capstone Seminar in Multimedia Reporting (4)
DMJ499 Digital Media & Journalism Modular Course

Media production: Choose one of the following (3-4 credits):
DMJ300 Photojournalism I (3)
DMJ340 TV Studio Production (4)
DMJ388 Advanced Video Editing (3)
DMJ440 Field Production (4)

Business practice: Choose one of the following (3 credits):
BUS201 Financial Accounting (3)
BUS250 Principles of Management (3)
BUS271 Legal Environment of Business (3)

Required capstone...................................................................3 credits
DMJ444 Digital Media Convergence (3)

Required internship...............................................................4 credits*
DMJ490 Internship in Digital Media & Journalism or DMJ461 Legislative Gazette
DMJ491 Internship Seminar (1)

*Total credits may exceed 4, depending upon the credit hours associated with the particular internship.