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Undergraduate Catalog

Media Management Major

*Credit total is based on a 3-credit internship (DMJ490) and corequisite 1-credit Internship Seminar (DMJ491).

Students majoring in Digital Media Programming & Management ("Media Management") must complete at least two Business courses (one core course and at least one elective). A required internship and a senior capstone experience in media convergence complete the 45-47-credit plan of study. During the capstone, students will develop their own creative and business proposals and prototypes of digital media content distribution.

General Requirements:

  • Grades of at least C- are required for courses to count toward majors in the Department of Digital Media & Journalism.
  • A 2.0 average in Department of Digital Media & Journalism courses is required for degree application.


Required Foundation courses
.........................................................9 credits
DMJ101 Media and Society (3)
CMM104 Public Speaking (3)
DMJ224 Introduction to Media Programming & Management (3)

Required Media Management introductory courses......................10 credits
DMJ221 Introduction to Advertising (3)
DMJ215 Digital Storytelling (4)
BUS325 Marketing (3)

Required Media Management advanced courses..........................10 credits
DMJ323 Digital Media Content & Technology (3)
DMJ350 Media Research Methods (4)
DMJ434 Global Media (3)

Required elective courses.........................................................9-11 credits
Media theory, studies, and practice: Choose one of the following (3-4 credits):
DMJ321 Milestones in Documentary (3)
DMJ331 History of American TV (3)
DMJ343 Aesthetics & Criticism of Television & Web Video (3)
DMJ347 Media Ethics (3)
DMJ393 Digital Media & Journalism Selected Topic
DMJ432 The Impacts of Television and Digital Culture (4)
DMJ452 Mass Media Law (3)
DMJ458 Seminar Entrepreneurial Journalism (3)
DMJ464 The Press in America (3)
DMJ499 Digital Media & Journalism Modular Course

Media production: Choose one of the following (3-4 credits):
DMJ340 TV Studio Production (4)
DMJ388 Advanced Video Editing (3)
DMJ440 Field Production (4)
DMJ300 Photojournalism I (3)

Business practice: Choose one of the following (3 credits)**:
BUS201 Financial Accounting (3)
BUS215 Business Decision Support Systems (3)
BUS250 Principles of Management (3)
BUS271 Legal Environment of Business (3)

**Students pursuing a minor in Business must complete BUS201, BUS215, and BUS250.
    Students pursuing the 4+1 MBA must complete BUS201 and BUS271.
    Please consult the course catalog and your adviser for other requirements.

Required capstone...................................................................3 credits
DMJ444 Digital Media Convergence (3)

Required internship...............................................................4 credits*
DMJ490 Internship in Digital Media & Journalism (3*)
DMJ491 Internship Seminar (1)

*Total credits may exceed 4, depending upon the credit hours associated with the particular internship.