BUS386 Marketing Analytics

This course focuses on the use of quantitative tools to support marketing planning decisions and the objectives of this course are to introduce students to state-of-the art marketing analytics and to teach them how to practically apply these analytics to the real-world business decisions.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following field(s) of study (major, minor or concentration): Accounting (542), Finance (543), General Business (547), General Business - ITU (547U), General Business - Izmir (547I), International Business (546), Management (544), Marketing (545), Pre-MBA (0MBA), Undeclared:Business (000B), Undeclared:Pre-Accounting (00AC), Undeclared:Pre-Finance (00FI), Undeclared:Pre-Gen Business (00GB), Undeclared:Pre-Interntnl Bus (00IB), Undeclared:Pre-Management (00MG), Undeclared:Pre-Marketing (00MK)
  • May not be enrolled in the following class: Freshman

Prerequisites

Back to course list