The way we talk, dress and act creates an image of ourselves. Similarly, SUNY New Paltz, as an institution, creates an image in the way it "speaks," "dresses" and "acts."
SUNY New Paltz' speaking and dressing is done, in large part, through printed and visual communication products - they are Our Voice and form Our Image.
Our Voice, Our Image is a resource to help SUNY New Paltz create a consistent image that reflects the institution's mission and values. It contains five sections that address the full range of written and visual communication:
Editorial Style Guide
The Editorial Style Guide provides guidance on word usage, with a focus on words and terms associated with the campus, region and higher education.
Downloadable version (Adobe Acrobat PDF *)
Public Affairs Guide
The Public Affairs Guide provides guidance on a range of public affairs initiatives, including news releases, OpEd stories, issues management and interview tips.
Downloadable version (Adobe Acrobat PDF *)
Web Guidelines
The Web Guidelines provide guidance on the development and maintenance of Web sites hosted on the SUNY New Paltz Web servers.
Publications Guide
The Publications Guide provides guidance on the development of publications that will represent the institution.
Downloadable version (Adobe Acrobat PDF *)
Image Guide
The Image Guide provides information on approved institution logos and logotype; guidance on the use and placement of logos and logotype; standards for colors, typography, and stationery.
Downloadable version (Adobe Acrobat PDF *)
General Appendix
Downloadable version (Adobe Acrobat PDF *)
"Our Voice, Our Image" was written and compiled by a subcommittee of the former Institutional Image Group. While it is designed to serve as SUNY New Paltz' "authority" on the image issues it addresses, its creators view it as a work that will always be open for improvement. As such, the offices of Public Affairs and Publications will continue to update and enforce the content within these documents.
If you have any questions about this Style Guide, please contact:
- Publications & Image Guides:
Mary Kastner, Director of Publications
e-mail: kastnerm@newpaltz.edu
phone: (845) 257-3971
office: HAB 511 - Web Guidelines:
Rachel Reuben, Public Affairs
e-mail: reubenr@newpaltz.edu
phone: (845) 257-3245
office: HAB 411 - Public Affairs & Editorial Style Guides:
Eric Gullickson, Public Affairs
gullicke@newpaltz.edu
phone: (845) 257-3245
office: HAB 411
