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Description

DMJ221 Introduction to Advertising

Principles, practices, and theories of modern advertising communication ranging from planning and execution to research and social effects.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • Must be enrolled in the following level: Undergraduate

Prerequisites

  • (CMM101 Minimum Grade of C- or DMJ101 Minimum Grade of C-) or (CMM205 Minimum Grade of C- or DMJ205 Minimum Grade of C-)