BUS425 Marketing Research

Examination of the research process used in marketing decision-making. Topics include survey methodology, sample selection, fieldwork, tabulation, statistical analysis of data and report writing.

Credits

• 3

Restrictions

• Must be enrolled in the following level: Undergraduate
• Must be enrolled in one of the following majors: Finance (543), General Business (547), Marketing (545), International Business (546), Accounting (542), Management (544)
• May not be enrolled in the following class: Freshman

Prerequisites

• (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-) and (BUS311 Minimum Grade of C- or 20311 Minimum Grade of C-)