Description

BUS425 Marketing Research

Examination of the research process used in marketing decision-making. Topics include survey methodology, sample selection, fieldwork, tabulation, statistical analysis of data and report writing.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following majors: Finance (543), General Business (547), Marketing (545), International Business (546), Accounting (542), Management (544)
  • May not be enrolled in the following class: Freshman

Prerequisites