BUS425 Marketing Research
Examination of the research process used in marketing decision-making. Topics include survey methodology, sample selection, fieldwork, tabulation, statistical analysis of data and report writing.
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in one of the following majors: International Business (546), Marketing (545), Finance (543), Accounting (542), General Business (547), Management (544)
- May not be enrolled in the following class: Freshman