BUS326 Consumer Behavior
Study of consumer behavior using social science concepts. Topics include buyer decision making, product and service choice, motivation and attitudes of consumers, and shopping behavior.
- Accounting (542)General Business - Izmir (547I), Industrial/Organizational (539I), Management (544), International Business (546), Undeclared:Business (000B), General Business - ITU (547U), Undeclared:Pre-Gen Business (00GB), Undeclared:Pre-Finance (00FI), Undeclared:Pre-Marketing (00MK), Undeclared:Pre-Accounting (00AC), Undeclared:Pre-Interntnl Bus (00IB), Pre-MBA (0MBA), General Business (547)Must be enrolled in one of the following field(s) of study (major, minor or concentration): , Undeclared:Pre-Management (00MG), Finance (543), Marketing (545)
- May not be enrolled in the following class: Freshman
- (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-)