Introduction to the principles of marketing. Topics include consumer behavior, marketing research, segmentation, targeting, and positioning strategy, marketing mix elements.
Credits
3
Restrictions
Must be enrolled in the following level: Undergraduate
May not be enrolled in the following class: Freshman
Prerequisites
ECO207 or 33207) and ( Math Placement Level 3 or (MAT151 or 64151) or (MAT093 or 64093) )