Description

BUS325 Marketing

Introduction to the principles of marketing. Topics include consumer behavior, marketing research, segmentation, targeting, and positioning strategy, marketing mix elements.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • May not be enrolled in the following class: Freshman

Prerequisites

  • ECO207 Minimum Grade of C- and ( Math Placement Level 4 or MAT152 Minimum Grade of C-)