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Undergraduate Catalog

Business: Program Changes

Revisions to the 40-credit Business Core Curriculum apply to all students who declare a Business major on or after Fall 2017. A minimum grade of C- is required for credit toward the major, with the exceptions noted below:

ECO206 Microeconomics (3)
ECO207 Macroeconomics (3)
BUS093 Business Workshop (0)
BUS095 Excel Competency/Tutorial (0)
BUS201 Financial Accounting (3) - NOTE: Accounting majors must earn at least C+ in BUS201.
BUS202 Managerial Accounting (3)
BUS250 Principles of Management (3)
BUS271 Legal Environment of Business (3)
BUS301 Internship & Career Practicum (1)
BUS309 Statistics for Business and Economics I (3)
BUS311 Statistics for Business and Economics II (3)
BUS312 Operations Management (3)
BUS325 Marketing (3)
BUS341 Fundamentals of Corporate Finance (3) - NOTE: Finance majors must earn at least C+ in BUS341.
BUS450 Strategic Management (3)
Applied Learning requirement (3)

 

The following major plans are effective for students declaring the Finance and Marketing majors on or after Fall 2017:

Finance: 21-22 credits (total credits: 61-62)

Required Finance courses...............................12 credits
BUS441 Financial Management and Policy (3)
BUS443 Investment Analysis and Portfolio Management (3)
BUS445 International Financial Management (3)
BUS459 Introduction to Risk Management & Derivatives (3)

Group 1 electives...............................................6 credits
Select two of the following:
ECO306 Intermediate Microeconomics (3)
ECO307 Intermediate Macroeconomics (3)
BUS447 Personal Financial Planning (3) or BUS347 Business Analytics (3)

Group 2 electives............................................3-4 credits
Select one of the following:
MAT251 Calculus I (4)
ECO303 Money & Banking (3)
BUS368 Intermediate Accounting I (3)
BUS371 Concepts in Federal Income Taxation (3)
BUS389 Time Series Modeling for Business (3)
BUS460 Financial Analytics (3)

 

Marketing: 21 credits (total credits: 61)

Required Marketing courses...............................6 credits
BUS326 Consumer Behavior (3)
BUS425 Marketing Research (3)

Select one of the following tracks...........................15 credits

General Marketing - Select five courses from the following:
BUS327 Sales Management (3)
BUS328 Food Retail Management (3)
BUS329 Category Management (3)
BUS360 Digital Marketing Strategy (3)
BUS386 Marketing Analytics (3)
BUS427 Advertising Strategy (3)
BUS429 Marketing Strategy (3)
BUS430 International Marketing (3)

Food Marketing
BUS328 Food Retail Management (3)
BUS329 Category Management (3)
BUS429 Marketing Strategy (3)

Select two courses from the following:
BUS327 Sales Management (3)
BUS360 Digital Marketing Strategy (3)
BUS386 Marketing Analytics (3)
BUS427 Advertising Strategy (3)
BUS430 International Marketing (3)

 

In fall 2018, the School of Business introduced a new major in Business Analytics. A detailed plan of study appears elsewhere in the Undergraduate Catalog.