This paper presents a preliminary investigation of the use of Internet-Based Surveys, also called E-Surveys, as tools for academic research. A brief review of existing literature is included. An introductory analysis of the advantages and disadvantages of this method of data collection are discussed, and details of an Internet-Based Survey, which investigated and evaluated current involvement in e-commerce, are given. Company managers’ attitudes, fears, and associations about engagement in e-commerce were measured in this survey, the main purpose of which was to provide the authors with practical experience in Web-based data collection. Furthermore, the preliminary results and experiences from the test phase of the survey are presented. This paper ends with suggestions for future research in the field of Internet-Based Survey methodology.
KEYWORDS:Academic Research, Internet-Based Surveys, Web-Based Surveys