CMM316 Public Relations Campaigns
Research based campaign strategies for businesses and non-profits. face-toface, traditional, and social media strategies are taught. Students create internal speeches, newsletters, public service announcements, media releases, targeted external speeches, brochures, social media plans, and slide shows.
- Liberal Arts
- Service Learning
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in the following field(s) of study (major, minor or concentration): Public Relations (505R)
- May not be enrolled in the following class: Freshman
- (JRN230 Minimum Grade of C- or DMJ230 Minimum Grade of C-) or (JRN315 Minimum Grade of C- or CMM315 Minimum Grade of C-)