BUS429 Marketing Strategy

Formulation and implementation of marketing strategies for organizations. Emphasis on marketing decision-making and its integration with the manufacturing and financing dimensions of an organization.


  • 3


  • Critical Thinking Advanced


  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following field(s) of study (major, minor or concentration): Accounting (542), Business (BUS), Business Analytics (531), Entrepreneurship (524), Finance (543), General Business (547), International Business (546), Management (544), Marketing (545)
  • May not be enrolled in the following class: Freshman


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