BUS425 Marketing Research

Examination of the research process used in marketing decision-making. Topics include survey methodology, sample selection, fieldwork, tabulation, statistical analysis of data and report writing.


  • 3


  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following majors: Accounting (542), General Business (547), Management (544), Marketing (545), International Business (546), Business Analytics (531), Finance (543)
  • May not be enrolled in the following class: Freshman


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