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Office of Communication & Marketing - Media Relations, Web Management, Welcome Ceter

> Communication & Marketing Guidelines


Tools for Communication

ALL work order forms and tools for communication are now located on

For all mail-related inquiries, please call (845) 257-3122

Office of Communication & Marketing

Phone: (845) 257-3245
Fax: (845) 257-3345
Haggerty Administration Building 411
1 Hawk Drive
New Paltz, NY 12561-2443

Suzanne Grady
Director of Communication & Marketing

Vicki Vincent

Ashley Nester
Communication Assistant

Melissa Kaczmarek
Media Relations Manager

Randy Pettit
Content Producer

Digital Media Office

Phone: (845) 257-3245
Fax: (845) 257-3345
Student Union Building 40

Matthew Skillman
Digital Media Manager

Justin Shumway
Web Designer

Lindsay Lennon
Web Content Producer

Michael Koczanski
Video Producer

John Oles
Social Media Manager

Design, Print & Mail Services

Haggerty, 511
(845) 257-3971
(845) 257–3997 Fax

Mary Kastner
Director of Design, Print & Mail Services

Laura Kniffen
Publications Coordinator

Andrea Durbin

Jeff Lesperance
Senior Designer

Lorna Platt
Keyboard Specialist 2

Print Services

Haggerty, 8
(845) 257-2646
(845) 257–3997 Fax

Jim Lyons
Print & Mail Services Manager

Jeffrey Baker
Digital Imaging Technician

Mail Services

Lettis, Stephen
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122

Morgan, Sonya
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122

Poczciwinski, Lynne
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122

Rizza, Cherie
Mail Service Coord.
Office: HAB 26
Phone: (845) 257-3122


Other Campus PR Contacts:

Brian Savard
Sports Information Director, Athletics
Phone: (845) 257-3927

Smulcheski, Fran
Art Services Assist
Office: CT118B
Phone: (845) 257-3858

We manage:

To read our comprehensive guidelines, visit the New Paltz Style Guide.

All of us in Communication & Marketing look forward to working with you. Please feel free to stop by our office located in Haggerty Administration Building, Room 411 or call us at (845) 257-3245 if you have any questions.

Interview Basics

  1. Know why you were asked for the interview. Know your audience.
  2. Establish ground rules (length of interview, subjects, etc.).
  3. Know the format and theme of the program (news, feature, or television) and reporter, well in advance.
  4. There is no "off-the-record." Don't say it if you don't want to see or hear it the next day.
  5. Do your homework. Be prepared, even in your specialty.
  6. Question your position beforehand. Play devil's advocate.
  7. Have the Office of Communication & Marketing staff brief you on the "news" of the day before the interview. This avoids being surprised by any breaking major news story.
  8. Establish a professional rapport with the reporter, be cooperative.
  9. Be confident, relaxed. You are the expert; most reporters are generalists.
  10. If you don't know, say so. Don't snow the reporter. Offer to find the answer. If you should know and don't, be prepared for the consequences.
  11. Don't use "no comment." Say why you can't answer.
  12. Don't accept a reporter's facts or misinformation. Correct the record.
  13. Put your conclusion first, then expand. Be positive.
  14. Do not use jargon or acronyms. Talk the public's language.
  15. Use short quotes.
  16. Keep personal opinions to a minimum.
  17. Avoid hypothetical questions.
  18. Keep your "cool" under fire, don't argue. Don't repeat negative words.
  19. Listen carefully.