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Name: Ted Clark
Title: Co-Director, Business Institute
Academic Rank: Lecturer
Department: School of Business

Expertise Keywords: Management, Marketing, Marketing plans, Marketing research, Strategic management, Strategic marketing

Available For: interviews, essays, speaking

Expertise: My expertise is in the field of marketing and strategic management. I am a full time lecturer, who teaches several different classes in marketing and management; principles of marketing, marketing research, principles of management and strategic management. I have made presentations for the University of New York in the Czech Republic on the impact of culture on advertising and made presentations on personal selling techniques for the University of Stockholm in Sweden and electronic commerce for IIB in Hanover, Germany. In addition, I have conducted several workshops on the basics of marketing and marketing research for chambers of commerce and local business organizations and am an active member of the Times Herald-Record's Business Panel.

Currrent Research: Applied research studies; customer satisfaction studies for a major utility, customer preference studies for a major hospital, consumer origination studies for a major museum

Contact Information

Office Phone: 845-257-2927
E-mail Address: clarkt@newpaltz.edu

Other Information

Positions held at New Paltz prior to current position:
Adjunct lecturer of marketing

Positions held prior to joining SUNY New Paltz:
Assistant Professor of Marketing Mt. St. Mary's College, Manhattan

Assistant VP - Charge Card Division Marine Midland Bank


Marist College 9/1/-6/1/81 BS 1981 Business - Marketing
Long Island University 9/1/84-6/1/87 MBA 1987 Business - Marketing


Distinguished Teacher - SUNY New Paltz Alumni Association 2000

Faculty Advisor of the Year - SUNY Student Association 2001

AMA International - Hugh G Wales Award for Outstanding Faculty Advisor 2003

Direct Marketing Association's Faculty Person of the Year 2003

Other professional activities

Marketing consultant to both Vassar Brothers and Kingston Hospitals, Central Hudson, Mid-Hudson Library Systems, Ulster County Historical Society and Mastercard

Organizational Memberships

American Marketing Association - member

Academy of Management - member

Business Marketing Association- VP of Education