Social Media Guidelines

This social hub is for the entire New Paltz community! Whether you are launching a club or organization, getting ready for the big game, teaching a class in Minnewaska, or attending Alumni Reunion, our New Paltz Social Hub lets you tell the New Paltz story! Our platform allows you to easily share photos or videos using (Instagram, Twitter, and Facebook). Be sure you tag your post with #NPsocial and check this social hub daily to see what's going on around campus. 

 

Thinking about starting an official on campus social media account?

We welcome the creation of new accounts on campus, but ask members to contact our Marketing and Social Media Manager John Oles at olesj@newpaltz.edu. He'll help you begin the process of becoming an official account that may be highlighted on our directory page.  We have established a university-wide standard for the use, creation, and management of official branded social media accounts. 

  

Don't see your posts on the Social Media Hub?

Check your privacy settings within the app and consider being public. Think of your account as a personal brand or your digital resume. When you graduate, your Instagram could actually help you land a great job in NYC!

Not seeing your Facebook post?  Facebook supports hashtags internally, they have yet to release full support in their developer API -- meaning third parties (like #NPsocial) don't benefit from their hashtag search indexing.

Don't see your Flyer to promote your big event? We didn't build this hub to spam our viewers. If you have a large event coming up post amazing images not a full page of just text. If your event looks like fun people will show up!
 
Have questions? Tweet them to @newpaltz or email olesj@newpaltz.edu

 


 

Comment Policy

The State University of New York at New Paltz welcomes reader comments on selected online features and social media outlets. Online comments are moderated by the SUNY New Paltz's Digital Media Office. Comments posted must pertain to the features they are linked to, and must comply with the rules in this agreement. The views expressed in reader-posted comments do not necessarily represent the opinions of the SUNY New Paltz or its representatives.

In making this comment feature available, SUNY New Paltz reserves the right  to not publish or to remove comments and/or limit those comments and commentators that do not adhere to the policies outlined in this agreement and/or create a risk of potential liability. Prohibited comments include, but are not limited to, those which include material which reasonably may be viewed as:

  • invasive of privacy, defamatory, harassing, threatening or otherwise tortious
  • obscene or vulgar
  • sensitive personal information
  • inciting or advocating violence or prohibited discrimination
  • inappropriately sexual
  • illegal, such as confidential or copyrighted material
  • infringes on the intellectual property of others.
  • commercial in nature, including product descriptions or business URLs that could be viewed as an attempt to solicit business
  • off-topic
  • repetitve posts on the same story, place, event, etc.

By participating, you agree:

  • Not to post prohibited material and to abide by the moderator's decision with respect to postings;
  • Not to impersonate someone else, or knowingly give out any private information about others;
  • Not to violate anyone's rights in copyrights, trademarks or other intellectual property, and to abide by UA Board of Regents regulations, state and federal regulations and laws;
  • To assume responsibility for all material you post and to defend and indemnify the university from any claims that may arise from the posting;
  • That personal sensitive information posted on this site may be accessed by third parties and may be used for their purposes.

Comments on newpaltz.edu will be reviewed before posting. SUNY New Paltz retains the right to not post comments from anyone whom we believe has violated any of the terms outlined here. SUNY New Paltz may limit user access, delete any post or take any other action with regard to its websites.

Any user who feels that a comment is objectionable may send a request for removal to olesj@newpaltz.  However, responsibility for what is posted or contributed to this site is the sole responsibility of each user.

 

Privacy Act Notice and External Sites

We collect no personal information about you when you visit this web site unless you choose to provide this information to us. Links from this web site to web sites outside SUNY New Paltz are for the convenience of the user. Such links do not constitute an official endorsement or approval of any private sector web site, product, or service.


General recommendations for social media:

The keys to success in social media are being honest about who you are, being thoughtful before you post, and respecting the community.

Think before you post.
There's no such thing as a "private" social media site. Search engines can turn up posts years after the publication date. Comments can be forwarded or copied. Archival systems save information even if you delete a post.

You are legally liable for what you post on your site and on the sites of others. Individual bloggers can be held liable for commentary deemed to be proprietary, copyrighted, defamatory, or obscene (as defined by the courts). Be sure that what you post today will not negatively affect you in the future.

Be authentic.
Be honest about your identity. In personal posts, you may identify yourself as a New Paltz faculty or staff member. However, please remember that you are sharing your views as a member of the higher education community, not as a formal representative of New Paltz.

It is common to include a disclaimer on your social media site if you are discussing higher education.  You may want to include a sentence similar to this in your “About Me” section: "The views expressed on this [blog, Web site] are mine alone and do not necessarily reflect the views of SUNY New Paltz."

Be accurate.
Make sure that you have accurate facts before you post. It's always better to verify information with a source first than to have to post a correction or retraction later. Cite and link to your sources whenever possible.  If you make an error, correct it quickly and visibly.

Be respectful.
You are more likely to achieve your goals if you are constructive and polite while discussing a negative experience or disagreeing with a concept or person.

Link back.
You are welcome and encouraged to provide a link to newpaltz.edu (or any other official New Paltz sites) from your social media page.

Maintain confidentiality.
Do not post confidential or proprietary information about New Paltz, its students, its alumni, or fellow employees. Use ethical judgment, follow university policies, and federal requirements, such as the Family Educational Rights and Privacy Act (FERPA).

Don't use the New Paltz brand or make endorsements.
Do not use any official logos or other New Paltz images on your personal site. Do not use New Paltz's name to promote any product, cause, or political party/candidate. See also: New Paltz Policies on Political Campaign Activities

If you need to discuss a situation involving individuals on a social media site, be sure that they cannot be identified. As a guideline, don't post anything that you would not present at a conference.

 

Social Media Accessibility Guidelines

Purpose

These guidelines are intended to help University staff, faculty, and students create social media content that is accessible to people with disabilities. Since, in many cases, there are limitations to the accessibility of a platform, you should check its associated documentation to determine which of its features support accessibility. 

Guidelines

When social media content is broadly used by the University’s students, employees and/or the public to carry out or participate in its core educational and administrative activities, all available accessibility supported features of the platform should be utilized. These guidelines are not applicable when reposting or sharing content that is published by students, employees, non-university organizations, or external sources that do not conduct core University-related activities.

For a more detailed exploration of these topics via a tutorial, refer to the work at exploreacess.org via their Social Media Accessibility Toolkit.

Alternative Text Descriptions for Images

When social media platforms or aggregation tools such as HootSuite allow for alternative text descriptions on images, you should provide them. For best practices on authoring alternative text descriptions, refer to the alternative text description section of the 11 Key Accessibility Factors reference material. Such text descriptions of images will be read aloud to non-sighted or low-sighted users who rely on screen readers to consume social media content. 

Captioning of Videos

For video content, you should provide captions of the audio for the benefit of those without hearing, who are hard-of-hearing, and who are non-native speakers. Captions can be either closed captions (where a user can turn them on and off) or open captions (where the text is embedded into the video and cannot be turned on or off). 

Refer to these Video Accessibility Guidelines for more information. Check the social media platform’s accessibility support features to determine which captioning type (closed or open) must be employed for captions to appear when a video plays. 

Context for Animated GIFs

At this time, the animated GIF format has either very limited or no accessibility support on most social media platforms. This makes the animated GIF content difficult for individuals who rely on screen readers to perceive. Therefore, you should not rely solely on animated GIF content in a social media post. When using animated GIFs, confirm that the post can be understood through its text content alone. 

CamelCase Hashtags

Hashtags are an important component of social media posts. When authoring hashtags that are made up of multiple words, use initial capitalization, also known as CamelCase. Utilizing this simple technique makes the hashtag easier to read for all users and is more consumable by screen readers since their synthesized voices can recognize and pronounce individual words, and won’t concatenate and garble them. 

Emojis and Emoticons

Emojis displayed on a screen will be described by a screen reader. The