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Style Guide

Athletic Identity Graphic Standards

Logo Use Violations

So that New Paltz can maintain the design integrity of its brand and maximize each logo's effectiveness as an identifier, it is mandatory that all logos be applied as indicated in this manual without modification. The logos are not to be altered in any way. Listed below are unacceptable uses of the New Paltz Hawks logos.

Never switch colors on any New Paltz Hawks logo

Never use New Paltz Hawks logos in non New Paltz colors

Never change the tagline typeface in any New Paltz Hawks logo

Never use unapproved wording in any New Paltz Hawks logo

Never allow any pattern or photograph to show through any logo

Never re-size any element in any New Paltz Hawks logo

Never reproportion any New Paltz Hawks logo

Never add any element to an New Paltz Hawks logo

Never distort any New Paltz Hawks logo

Never reverse any New Paltz Hawks logo

Never angle, flop or rotate any New Paltz Hawks logo

Never reposition any elements in the New Paltz Hawks logos

Never re-space any elements in the New Paltz Hawks logos

Never use any logo without its outline on any background

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