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Identity Standards

Retail Applications

Retail Applications

Full Color Retail Graphics

If the fabric color matches one of the official colors exactly (New Paltz Navy, New Paltz Royal, New Paltz Orange or white), the fabric can show through in place of printing that color. If the fabric color does not match any official color, all 4 official colors must be used to print the logo.

All four of these shirts would require three color printing to reproduce the full color New Paltz logos.



This shirt would require four color printing to reproduce.


Alternatives to Full Color Retail Graphics

When using logos on apparel, the art may print in all black, all New Paltz Navy, all New Paltz Royal, all New Paltz Orange, or all white as long as there is sufficient contrast with the fabric color. The one color New Paltz Hawks logos are a great cost saving alternative to the full color logos.


This is a good example of how the compatible fonts can be used in conjunction with the New Paltz logos.

As shown in this example, it is also permissible to print just the New Paltz Navy of black art on a light fabric without the white outline.