Course Listings
BUS558 Consumer Behavior for Marketing Strategy
Study of consumer behavior using social science concepts. Topics include buyer decision making, product and service choice, consumer attitudes and motivation, and shopping behavior.
Credits
- 3
Restrictions
- Must be enrolled in the following level: Graduate
- Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)
- Students cannot elect the Satisfactory/Unsatisfactory grade option for this course
Prerequisites
- BUS528 Minimum Grade of D-
