Course Listings
BUS555 Marketing Research
Examination of the research process used in marketing decision-making. Methodology for conducting marketing research for product development, pricing, and channel selection, and the analysis of results.
Credits
- 3
Restrictions
- Must be enrolled in the following level: Graduate
- Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)
- Students cannot elect the Satisfactory/Unsatisfactory grade option for this course
Prerequisites
- BUS528 Minimum Grade of D-
