Graduate, Professional & Interdisciplinary Studies
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BUS555 Marketing Research

Examination of the research process used in marketing decision-making. Methodology for conducting marketing research for product development, pricing, and channel selection, and the analysis of results.


  • 3


  • Must be enrolled in the following level: Graduate
  • Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)
  • Students cannot elect the Satisfactory/Unsatisfactory grade option for this course


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