Graduate, Professional & Interdisciplinary Studies
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BUS547 International Marketing

Discussion of Marketing opportunities in a globally competitive environment. Topics include profiling international segments, international consumer behavior, and the role of cross-culturalism in the development of marketing strategies.


  • 3


  • Must be enrolled in the following level: Graduate
  • Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)
  • Students cannot elect the Satisfactory/Unsatisfactory grade option for this course


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