Graduate, Professional & Interdisciplinary Studies
Course Listings

BUS528 Marketing Management

Application of applying key marketing concepts for making effective marketing decisions about products, pricing, promotion, and distribution, given a firm's goals, abilities, customers and competitors.


  • 3


  • Must be enrolled in the following level: Graduate
  • Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)
  • Students cannot elect the Satisfactory/Unsatisfactory grade option for this course

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