BUS425 Marketing Research
Examination of the research process used in marketing decision-making. Topics include survey methodology, sample selection, fieldwork, tabulation, statistical analysis of data and report writing.
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in one of the following majors: Accounting (542), General Business (547), Management (544), Marketing (545), International Business (546), Business Analytics (531), Finance (543)
- May not be enrolled in the following class: Freshman