Introduction to the principles of marketing. Topics include consumer behavior, marketing research, segmentation, targeting, and positioning strategy, marketing mix elements.
- Liberal Arts
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in one of the following field(s) of study (major, minor or concentration): Accounting (542), Business (BUS), Business Analytics (531), Finance (543), General Business (547), General Business - ITU (547U), General Business - Izmir (547I), International Business (546), Management (544), Marketing (545), Pre-MBA (0MBA), Undeclared:Business (000B), Undeclared:Pre-Accounting (00AC), Undeclared:Pre-Bus Analytics (00BN), Undeclared:Pre-Finance (00FI), Undeclared:Pre-Gen Business (00GB), Undeclared:Pre-Interntnl Bus (00IB), Undeclared:Pre-Management (00MG), Undeclared:Pre-Marketing (00MK)
- May not be enrolled in the following class: Freshman