|
Office:
Vander Berg Hall (VH) 320 EDUCATION Ph.D. (Marketing), University of Connecticut,
Storrs, USA. TEACHING Fall 2011 Courses: Marketing Research (BUS425), International Marketing (BUS430) Marketing channel relationships, franchising,consumer/organizational decision making, and marketing-finance interface PUBLICATIONS Tikoo, Surinder and Mather, Bruce
(2011), “The Changed Legality of Resale Price Maintenance and Pricing
Implications,” Business Horizons, 54, 5, 415-423. Tikoo, Surinder, Liu, Shuguang, and
Nair, Suresh (2011),“A Stochastic Dynamic Programming Approach to Value
Exclusivity from Encroachment in Franchising,” Journal of Operational
Research Society, Forthcoming. Tikoo, Surinder and Ahmed Ebrahim
(2010), “Financial Markets and Marketing: The Tradeoff between R&D and
Advertising During an Economic Downturn,”Journal of Advertising
Research,, 50, 1, 50-56. Nair, Suresh, Surinder Tikoo, and
Liu, Shuguang (2009),“Valuing Exclusivity from Encroachment in Franchising,” Journal
of Retailing, 85, 2, 206-210. Moon, Junyean, Chadee,
Doren, and Tikoo, Surinder (2008), “Culture, Product Type, and Price Influences
on Consumer Purchase Intention to Buy Personalized Products Online, Journal
of Business Research, 61, 1, 31-41. Mathur, Smita, Guiry, Michael, and
Tikoo, Surinder (2008), “Intergenerational Culture-Specific Consumption
Differences Between Asian Indian Immigrants in the Lee, John, Charles Tang,
and Surinder Tikoo (2006), “The Degree of Internationalization and Stock Market
Valuation of Earnings, Advances in International Accounting, 19,
201-220. Tikoo, Surinder and Guiry, Michael
(2006), “A Comparative Study of Inception and Established Channel Relationships
in Franchise Systems,” Journal of Business & Entrepreneurship, 18
(1), 32-42. Tikoo, Surinder (2005), “Franchisee
Interest in the Results of an Academic Study of Franchisor-Franchisee
Relations,” Tikoo, Surinder (2005), “Franchisor
Use of Influence and Conflict in a Business Format Franchise System,” International
Journal of Retail and Distribution Management, 33 (5), 329-342. Kim, Jae-Young, Junyean Moon,
Dongchul Han, and Surinder Tikoo (2004), “Perceptions of Justice and Employee
Willingness to Engage in Customer-Oriented Behavior,” Journal of Services
Marketing, 18 (4), 267-275. Backhaus, Kristin and Surinder Tikoo
(2004), “Conceptualizing and Researching Employer Branding,” Career
Development International, 9 (5), 501-517. Moon, Junyean and Surinder Tikoo
(2003), “Determinants of Supplier Willingness to Invest in Supporting a
Manufacturer’s Line,” Journal of Marketing Channels, 11 (1) 53-64. Tikoo, Surinder (2002), “Franchiser
Influence Strategy Use and Franchisee Dependence and Experience,” Journal of
Retailing, 78, 183-192. Moon, Junyean and Surinder Tikoo
(2002), “Buying Decision Approaches of Organizational Buyers and Users,” Journal
of Business Research, 55, 293-299. Tikoo, Surinder and Suresh Nair
(1999), “Variable Royalty Rates for Improving Franchise Channel Coordination,” Decision
Sciences, 30, 469-479. Tang, Charles and Surinder Tikoo
(1999), “Operational Flexibility and Market Valuation of Earnings,” Strategic
Management Journal, 20, 749-761. Moon, Junyean and Surinder Tikoo
(1997),“Consumer Use of Available Information for Making Inferences about
Missing Information,” Journal of Business Research, 39, 135-146. Tikoo, Surinder (1996), “Assessing
the Franchise Option,” Business Horizons, May-June, 78-82. Hillyer, Clayton and Surinder Tikoo
(1995), “The Influence of Cobranding on Consumer Product Evaluations,” Advances
in Consumer Research, 22, 123-127. Srinivasan, Narasimhan and Surinder
Tikoo (1992),“The Effect of Locus of Control on Information Search Behavior,” Advances
in Consumer Research, 19, 498-504.
LINKS http://chronicle.com www.acrwebsite.org www.marketingpower.com http://www.afajof.org http://aib.msu.edu http://800ceoread.com http://www.bartleby.com/141
Page: September 6, 2011 Photo: Feb. 2010
SUNY New Paltz School of Business E-mail Me |
|
|
SUNY New |
OA