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EDUCATION Ph.D. (Marketing), University of Connecticut,
Storrs, USA. TEACHING Spring 2009 Courses: Marketing Strategy, Marketing Management Marketing channel relationships, franchising,consumer/organizational decision making, and marketing-finance interface PUBLICATIONS
Nair, Suresh, Tikoo, Surinder and Liu, Shuguang (2009), “Valuing Exclusivity from Encroachment in Franchising,” Journal of Retailing, 85, Forthcoming. Moon, Junyean, Chadee, Doren, and
Tikoo, Surinder (2008), “Culture, Product Type, and Price Influences on
Consumer Purchase Intention to Buy Personalized Products Online, Journal of
Business Research, 61, 1, 31-39. Mathur, Smita, Guiry, Michael, and Tikoo, Surinder (2008),
“Intergenerational Culture-Specific Consumption Differences Between Asian
Indian Immigrants in the Lee, John, Charles Tang, and
Surinder Tikoo (2006), “The Degree of Internationalization and Stock Market
Valuation of Earnings, Advances in International Accounting, 19,
201-220. Tikoo, Surinder and Guiry, Michael (2006), “A Comparative
Study of Inception and Established Channel Relationships in Franchise Systems,”
Journal of Business & Entrepreneurship, 18 (1), 32-42. Tikoo, Surinder (2005), “Franchisee Interest in the Results
of an Academic Study of Franchisor-Franchisee Relations,” Tikoo, Surinder (2005), “Franchisor Use of Influence and
Conflict in a Business Format Franchise System,” International Journal of
Retail and Distribution Management, 33 (5), 329-342. Kim, Jae-Young, Junyean Moon, Dongchul Han, and Surinder
Tikoo (2004), “Perceptions of Justice and Employee Willingness to Engage in
Customer-Oriented Behavior,” Journal of Services Marketing, 18 (4),
267-275. Backhaus, Kristin and Surinder Tikoo (2004),
“Conceptualizing and Researching Employer Branding,” Career Development
International, 9 (5), 501-517. Moon, Junyean and Surinder Tikoo (2003), “Determinants of
Supplier Willingness to Invest in Supporting a Manufacturer’s Line,” Journal
of Marketing Channels, 11 (1) 53-64. Tikoo, Surinder (2002), “Franchiser Influence Strategy Use
and Franchisee Dependence and Experience,” Journal of Retailing, 78,
183-192. Moon, Junyean and Surinder Tikoo (2002), “Buying Decision
Approaches of Organizational Buyers and Users,” Journal of Business Research,
55, 293-299. Tikoo, Surinder and Suresh Nair (1999), “Variable Royalty
Rates for Improving Franchise Channel Coordination,” Decision Sciences,
30, 469-479. Tang, Charles and Surinder Tikoo (1999), “Operational
Flexibility and Market Valuation of Earnings,” Strategic Management Journal,
20, 749-761. Moon, Junyean and Surinder Tikoo (1997),“Consumer Use of
Available Information for Making Inferences about Missing Information,” Journal
of Business Research, 39, 135-146. Tikoo, Surinder (1996), “Assessing the Franchise Option,” Business
Horizons, May-June, 78-82. Hillyer, Clayton and Surinder Tikoo (1995), “The Influence
of Cobranding on Consumer Product Evaluations,” Advances in Consumer
Research, 22, 123-127. Srinivasan, Narasimhan and Surinder Tikoo (1992),“The Effect
of Locus of Control on Information Search Behavior,” Advances in Consumer
Research, 19, 498-504.
LINKS http://chronicle.com
www.acrwebsite.org www.marketingpower.com http://www.afajof.org http://aib.msu.edu http://800ceoread.com
http://www.bartleby.com/141 www.bloomberg.com
http://finance.yahoo.com http://market-ticker.denninger.net http://online.wsj.com/public/us http://online.barrons.com/public/main
http://www.cnbc.com http://www.investors.com http://briefing.com www.nytimes.com www.economist.com www.cnn.com http://digg.com
www.cnet.com http://en.wikipedia.org
http://www.stumbleupon.com http://www.howstuffworks.com http://www.us.mensa.org http://vedanta.org www.iskcon.com http://maavaishnodevi.org/new1/index.html
www.yankees.com www.redsox.com www.patriots.com http://www.uconnhuskies.com/
sports/MBasketball/index.asp www.espn.com www.koshursaal.com
http://www.goveg.com www.vrg.org http://www.cftrischool.com/blog
http://biscoe.kauls.net http://www.burnhallschool.com http://groups.yahoo.com/group/iimb8587
SUNY New Paltz School of Business E-mail Me |
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Office:
Vander Berg Hall (VH) 320 OA