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Digital Media and Journalism > Course Descriptions

DMJ431 Advertising Sales

Theory, research, and practice of media advertising sales and promotion. Analysis and development of sales presentations and electronic media marketing campaigns. Special attention to marketing research, ratings, and circulation.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following majors: Communication Media (506), Journalism (523), Communication Studies (505)
  • May not be enrolled in the following class: Freshman

Prerequisites

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