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Digital Media and Journalism > Course Descriptions

DMJ224 Introduction to Media Programming and Management

Principles, functions, and elements of media programming and management. Emphasis on broadcast, cable, and digital media. Analysis of traditional media business models and emerging programming and distribtuion models; law and regulation; marketing communications; audience research.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Undeclared: Pre-Comm/Media (00CM)Film and Video Studies (FVS), Digital Media Program and Mgmt (552), Digital Media Production (551)Must be enrolled in one of the following field(s) of study (major, minor or concentration):

Prerequisites

  • (CMM101 Minimum Grade of D- or DMJ101 Minimum Grade of D-) or (CMM205 Minimum Grade of D- or DMJ205 Minimum Grade of D-)

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