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Digital Media and Journalism > Course Descriptions

CMM224 Introduction to Media Programming and Management

Principles, functions, and elements of media programming and management. Emphasis on broadcast, cable, and digital media. Analysis of traditional media business models and emerging programming and distribution models; law and regulation; marketing communications; audience research.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following majors: Digital Media Production (551), Digital Media Program and Mgmt (552), Undeclared: Pre-Comm/Media (00CM)

Prerequisites

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