my.newpaltz.edu | Blackboard | Hawkmail | Library | Zimbra

A-Z Index | Contact Us | People-Finder

» Current Students | » Faculty & Staff | » Future Students | » Parents | » Alumni, Donors & Friends | » Athletics | » Employment | » Give Today!

classroom photo

Digital Media and Journalism > Course Descriptions

BUS325 Marketing

Introduction to the principles of marketing. Topics include consumer behavior, marketing research, segmentation, targeting, and positioning strategy, marketing mix elements.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • May not be enrolled in the following class: Freshman

Prerequisites

  • ECO207 and Math Placement Level 3

Back to course list