my.newpaltz.edu | Blackboard | Hawkmail | Library | Zimbra

A-Z Index | Contact Us | People-Finder

» Current Students | » Faculty & Staff | » Future Students | » Parents | » Alumni, Donors & Friends | » Athletics | » Employment | » Give Today!

classroom photo

Communication & Media > Major

Media - 40 credits

Majors in Media may choose from one of two tracks: management or production. Media Management majors prepare in areas such as advertising, global media systems, law, research, and programming for management positions across the various media. Majors in the Media Production track learn how to use the tools necessary to create mediated messages, but more importantly they learn how the technology allows them to communicate effectively. Acceptance to the Media Production major is limited. You must have 30 credits, completed or be in the process of completing the core and have a 2.50 GPA before you can apply.

Transfer students are reminded that at least one-half of the major course work (a minimum of 20 credits) must be completed at New Paltz. Our internship program also requires applicants to maintain a 2.50 GPA, both overall and within the major. No grade lower than a "C-" will count toward the major requirements.

Management Track

Core Courses...........................................12 credits

   CMM101 Media and Society (3)
   CMM221 Introduction to Advertising (3)
   CMM224 Media Management and Economics (3)

   Select one of the following:
   CMM104 Public Speaking (3)
   CMM203 Radio and Television Performance (3)
   CMM204 Small Group Communication (3)
   CMM357 Argumentation (3)
   THE334 Speech for the Stage (3)

Required Courses......................................14 credits

   CMM322 Electronic Media Programming (4)
   CMM323 Communication Technology (3)
   CMM350 Media Research Methods (4) OR
  
CMM354 Communication Research Methods (4)

   Select one of the following:
   CMM431 Advertising Sales (3)
   CMM433 Aesthetics and Criticism of Television (3)
   CMM434 International Media Systems (3)
   CMM454 Organizational Communication Seminar (3)

Select three of the following courses:............9-10 credits

   JRN452 Mass Media Law (3)
   CMM331 Broadcast and Cable History (3)
   CMM353 Theories of Persuasion (4)
   CMM360 Organizational Communication 1 (3)
   CMM431 Advertising Sales (3)
   CMM432 Television in American Culture (3)
   CMM434 International Media Systems (3)
   CMM450 Negotiation (3)

Elective Courses........................................6 credits
Three (3) credits must be upper division, up to three (3) may be from outside the department given advisor approval, and up to three (3) credits of internship can count as electives.

Production Track

Core Courses..........................................12 credits

   CMM101 Media and Society (3)
   CMM224 Electronic Media Management and Economics (3)
   CMM319 Electronic Media Writing (3)

   Select one of the following:
   CMM104 Public Speaking (3)
   CMM203 Radio and Television Performance (3)
   CMM204 Small Group Communication (3)
   CMM357 Argumentation (3)
   THE334 Speech for the Stage (3)

Required Courses (to be taken in sequence)............16 credits

   CMM320 Audio Production (4)
   CMM340 Studio Video Production (4)
   CMM440 Portable Video Production (4)
   CMM445 Seminar in Production (4)

Elective Courses......................................12 credits
Nine credits must be upper division and only three credits may come from an internship. Electives are to be chosen from the following or by advisement:

   JRN239 Journalism I (3)
   JRN315 Public Relations I (3)
   JRN347 Media Ethics (3)
   JRN452 Mass Media Law (3)
   MUS350 Computer Electronic Music (3)
   CMM221 Introduction to Advertising (3)
   CMM322 Electronic Media Programming (4)
   CMM323 Communication Technology (3)
   CMM331 Broadcast and Cable History (3)
   CMM339 Electronic Media Law and Regulations (3)
   CMM345 Creative Writing Workshop I (3)
   CMM350 Media Research Methods (4)
   CMM353 Theories of Persuasion (3)
   CMM419 Screenwriting (3)
   CMM432 Television in American Culture (3)
   CMM433 Aesthetics and Criticism of Television (3)
   CMM434 International Media Systems (3)
   CMM453 Internship in Communication/Media (variable credits)
   CMM491 Internship Seminar (1)
   THE254 Stage Lighting (3)