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Communication & Media > Major

Radio/Television (Electronic Media) - 40 credits

Majors in Radio/Television Production may choose from one of two tracks: management or production. Management majors prepare in areas such as advertising, global media systems, law, research, and programming for management positions across the various media. Majors in the production track learn how to use the tools necessary to create mediated messages, but more importantly they learn how the technology allows them to communicate effectively. Acceptance to the Production major is limited. You must have 30 credits, completed or be in the process of completing the core and have a 2.50 GPA before you can apply.

Transfer students are reminded that at least one-half of the major course work (a minimum of 20 credits) must be completed at New Paltz. Our internship program also requires applicants to maintain a 2.50 GPA, both overall and within the major. No grade lower than a "C-" will count toward the major requirements.

Management Track

Core Courses..........................................12 credits

COM101 Media and Society (3)
COM221 Introduction to Advertising (3)
COM224 Media Management and Economics (3)

Select one of the following:
COM104 Public Speaking (3)
COM203 Radio and Television Performance (3)
COM204 Small Group Communication (3)
COM357 Argumentation (3)
THE334 Speech for the Stage (3)

Required Courses......................................14 credits

COM322 Electronic Media Programming (4)
COM323 Communication Technology (3)
COM350 Media Research Methods (4)

OR

COM354 Communication Research Methods (4)

Select one of the following:
COM431 Advertising Sales (3)
COM433 Aesthetics and Criticism of Television (3)
COM434 International Media Systems (3)
COM454 Organizational Communication Seminar (3)

Select three of the following courses:................ 9-10 credits

JRN452 Mass Media Law (3)
COM331 Broadcast and Cable History (3)
COM3JRN Theories of Persuasion (4)
COM360 Organizational Communication I (3)
COM431 Advertising Sales (3)
COM432 Television in American Culture (3)
COM434 International Media Systems (3)
COM450 Negotiation (3)

Elective Courses...................................... 6 credits

Three (3) credits must be upper division, up to three (3) may be from outside the department given advisor approval, and up to three (3) credits of internship can count as electives.

Production Track

Core Courses..........................................12 credits

COM101 Media and Society (3)
COM224 Electronic Media Management and Economics (3)
COM319 Electronic Media Writing (3)

Select one of the following:
COM104 Public Speaking (3)
COM203 Radio and Television Performance (3)
COM204 Small Group Communication (3)
COM357 Argumentation (3)
THE334 Speech for the Stage (3)

Required Courses (to be taken in sequence)............16 credits

COM320 Audio Production (4)
COM340 Studio Video Production (4)
COM440 Portable Video Production (4)
COM445 Seminar in Production (4)

Elective Courses......................................12 credits

Nine credits must be upper division and only three credits may come from an internship. Electives are to be chosen from the following or by advisement:

JRN239 Journalism I (3)
JRN315 Public Relations I (3)
JRN347 Media Ethics (3)
JRN452 Mass Media Law (3)
MUS350 Computer Electronic Music (3)
COM221 Introduction to Advertising (3)
COM322 Electronic Media Programming (4)
COM323 Communication Technology (3)
COM331 Broadcast and Cable History (3)
COM339 Electronic Media Law and Regulations (3)
COM345 Creative Writing Workshop I (3)
COM350 Media Research Methods (4)
COM353 Theories of Persuasion (3)
COM419 Screenwriting (3)
COM432 Television in American Culture (3)
COM433 Aesthetics and Criticism of Television (3)
COM434 International Media Systems (3)
COM453 Internship in Communication/Media (variable credits)
COM491 Internship Seminar (1)
THE254 Stage Lighting (3)