photo

Digital Media Programming & Management > Major

Major in Digital Media Programming & Management - 45 credits*

* 45-credit total is based on a 3-credit internship (DMJ490).


The Digital Media Programming & Management major ensures full exposure to new technologies and the business functions of emerging technologies. It combines a solid liberal arts foundation with both theoretical and theory-based practical courses through which students will learn to make critical evaluations of content; understand the historical development and current trends in media content, programming strategies, and information and communication technologies; recognize and interpret trends in the U.S. and global media business; understand media law and regulations and media management practices; develop basic skills in audiovisual production for entrepreneurial, commercial, and non-profit media ventures; and plan and develop their own converged media content distribution sites.

Students majoring in Digital Media Programming & Management must complete at least two Business courses (one core course and at least one elective). A required internship and a senior capstone experience in media convergence complete the 45-credit plan of study. During the capstone, students will develop their own creative and business proposals and prototypes of digital media content distribution.

General Requirements:
- A 2.80 GPA is required for entry into the Digital Media Programming & Management majors.
- Grades less than C- are not accepted in Communication & Media courses.
- A 2.0 average in Department of Communication & Media courses is required for degree application.

 

Required prerequisites (must be completed with no less than C- before declaring major)...........10 credits
DMJ101 Media and Society (3) or DMJ205 Intro to Media Criticism (3)
CMM104 Public Speaking (3)
DMJ215 Digital Storytelling (4)

Required media management courses...............................9 credits
DMJ221 Introduction to Advertising (3)
DMJ224 Introduction to Media Programming & Management (3)
BUS325 Marketing (3)

Required media programming courses............................10 credits
DMJ323 Digital Media Content & Technology (3)
DMJ350 Media Research Methods (4)
DMJ434 Global Media (3)

Required electives...................................................................9 credits
Media theory, criticism, and practices (choose one - 3 credits):
DMJ321 Milestones in Documentary (3)
DMJ331 History of American TV (3)
DMJ347 Media Ethics (3)
DMJ432 Television in American Culture (3)
DMJ433 Aesthetics & Criticism of Television (3)
DMJ452 Mass Media Law (3)
DMJ453 Advanced Editing (3)

Business and strategic communication (choose two, including at least one BUS course - 6 credits)
BUS201 Financial Accounting (3)
BUS215 Business Decision Support Systems (3)
BUS250 Principles of Management (3)
BUS271 Legal Environment of Business (3)
BUS360 Electronic Commerce (3)
BUS427 Advertising Strategy (3)
BUS457 Entrepreneurship & Business Planning (3)
CMM358 Conflict Management (3)
CMM359 Communication Among Cultures (3)
CMM360 Organizational Communication I (3)
CMM450 Negotiation (3)

Required internship..................................................minimum 4 credits
DMJ490 Internship (min. 3 credits; credits may vary)
DMJ491 Internship Seminar (1)

Required capstone...................................................................3 credits
DMJ444 Digital Media Convergence (3)