Major in Digital Media Programming & Management - 45 credits*
* 45-credit total is based on a 3-credit internship (CMM490).
The Digital Media Programming & Management major ensures full exposure to new technologies and the business functions of emerging technologies. It combines a solid liberal arts foundation with both theoretical and theory-based practical courses through which students will learn to make critical evaluations of content; understand the historical development and current trends in media content, programming strategies, and information and communication technologies; recognize and interpret trends in the U.S. and global media business; understand media law and regulations and media management practices; develop basic skills in audiovisual production for entrepreneurial, commercial, and non-profit media ventures; and plan and develop their own converged media content distribution sites.
Students majoring in Digital Media Programming & Management must complete at least two Business courses (one core course and at least one elective). A required internship and a senior capstone experience in media convergence complete the 45-credit plan of study. During the capstone, students will develop their own creative and business proposals and prototypes of digital media content distribution.
General Requirements:
- A 2.80 GPA is required for entry into the Digital Media Programming & Management majors.
- Grades less than C- are not accepted in Communication & Media courses.
- A 2.0 average in Department of Communication & Media courses is required for degree application.
Required prerequisites (must be completed with no less than C- before declaring major)...........10 credits
CMM101 Media and Society (3) or CMM205 Intro to Media Criticism (3)
CMM104 Public Speaking (3)
CMM215 Digital Storytelling (4)
Required media management courses...............................9 credits
CMM221 Introduction to Advertising (3)
CMM224 Introduction to Media Programming & Management (3)
BUS325 Marketing (3)
Required media programming courses............................10 credits
CMM323 Digital Media Content & Technology (3)
CMM350 Media Research Methods (4)
CMM434 Global Media (3)
Required electives...................................................................9 credits
Media theory, criticism, and practices (choose one - 3 credits):
CMM321 Milestones in Documentary (3)
CMM331 History of American TV (3)
CMM432 Television in American Culture (3)
CMM433 Aesthetics & Criticism of Television (3)
JRN347 Media Ethics (3)
JRN452 Mass Media Law (3)
JRN453 Advanced Editing (3)
Business and strategic communication (choose two, including at least one BUS course - 6 credits)
BUS201 Financial Accounting (3)
BUS215 Business Decision Support Systems (3)
BUS250 Principles of Management (3)
BUS271 Legal Environment of Business (3)
BUS360 Electronic Commerce (3)
BUS427 Advertising Strategy (3)
BUS457 Entrepreneurship & Business Planning (3)
CMM358 Conflict Management (3)
CMM359 Communication Among Cultures (3)
CMM360 Organizational Communication I (3)
CMM450 Negotiation (3)
Required internship..................................................minimum 4 credits
CMM490 Internship (min. 3 credits; credits may vary)
CMM491 Internship Seminar (1)
Required capstone...................................................................3 credits
CMM444 Digital Media Convergence (3)
