CMM431 Advertising Sales
Theory, research, and practice of media advertising sales and promotion. Analysis and development of sales presentations and electronic media marketing campaigns. Special attention to marketing research, ratings, and circulation.
Credits
- 3
Attributes
- Liberal Arts
Restrictions
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in one of the following majors: Communication Media (506), Journalism (523), Communication Studies (505)
- May not be enrolled in the following class: Freshman
Prerequisites
- (CMM221 or 90221)
