This eight-semester plan (see important details) is intended to guide a first-year student through a four-year undergraduate career, with completion of an academic major and all college-wide degree requirements. The plan is designed as an advising tool – a starting point for careful discussions between a student and his/her academic adviser. In consultation, the student and adviser will adjust the plan to accommodate the student’s prerequisite needs, transferred credits, and other such variables.

Students are responsible for reviewing their Progress Reports each semester to track their own progress toward degree requirements.

Marketing

Year 1

Fall SemesterSpring Semester
CourseCredits
BUS093 Business Workshop0
BUS095 Excel Tutorial0
BUS250 Principles of Management3
MAT171 Mathematical Methods for Business (MATH)3
Gen Ed: Composition I (COMP)3
Gen Ed: Foreign Languages (FLNG)3
Gen Ed: Natural Sciences (NSCI)3
Total15
CourseCredits
ECO206 Principles of Microeconomics (SSCI)3
BUS271 Legal Environment of Business3
Gen Ed: Composition II (COMP)3
Gen Ed: Foreign Languages (FLNG)3
Gen Ed: United States Studies (USST)3
Total15

Year 2

Fall SemesterSpring Semester
CourseCredits
BUS201 Financial Accounting3
ECO207 Principles of Macroeconomics (SSCI)3
BUS309 Statistics for Business and Economics I (MATH)3
Gen Ed: Western Civilization (WEST)3
Gen Ed: The Arts (ART)3
Total15
CourseCredits
BUS202 Managerial Accounting3
BUS301 Internship & Career Practicum1
BUS311 Statistics for Business and Economics II3
BUS325 Marketing3
Gen Ed: Natural Sciences (NSCI)3
Gen Ed: Humanities (HUM)3
Total16

Year 3

Fall SemesterSpring Semester
CourseCredits
BUS312 Operations Management3
BUS326 Consumer Behavior3
BUS327 Sales Management (sample) - see Notes 3, 43
Gen Ed: World Civilizations and Cultures (WRLD)3
Elective3
Total15
CourseCredits
BUS341 Fundamentals of Corporate Finance3
BUS425 Marketing Research3
BUS360 Digital Marketing Strategy (sample) - see Notes 3, 43
Gen Ed: Diversity (DIVR)3
Elective3
Total15

Year 4

Fall SemesterSpring Semester
CourseCredits
BUS427 Advertising Strategy (sample) - see Notes 3, 43
BUS429 Marketing Strategy (sample) - see Notes 3, 43
Upper-Division Elective3
Liberal Arts Elective3
Elective3
Total15
CourseCredits
BUS450 Strategic Management3
BUS386 Marketing Analytics (sample) - see Notes 3, 43
Applied Learning requirement3
Upper-Division Elective3
Elective3
Total15

Notes

Courses will be offered during the specified semester(s).

The order of GE courses listed here is suggestive, with the exception of Composition, which must be completed in the first year, and GE/major overlap courses, which should be taken in the year specified.

General Marketing track - Choose five courses from the following list:BUS327 Sales Management, BUS328 Food Retail Management, BUS329 Food Category Management, BUS360 Digital Marketing Strategy, BUS386 Marketing Analytics, BUS427 Advertising Strategy, BUS429 Marketing Strategy, BUS430 International Marketing

Food Marketing track - BUS328 Food Retail Management, BUS329 Category Management, BUS429 Marketing Strategy, and two of the following:BUS327 Sales Management, BUS360 Digital Marketing Strategy, BUS386 Marketing Analytics, BUS427 Advertising Strategy, BUS430 International Marketing

Total Credits: 121