BUS429 Marketing Strategy
Formulation and implementation of marketing strategies for organizations. Emphasis on marketing decision-making and its integration with the manufacturing and financing dimensions of an organization.
Credits
- 3
Restrictions
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in one of the following majors: Finance, General Business, Marketing, International Business, Accounting, Management
- May not be enrolled in the following class: Freshman
Prerequisites
- (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-)
