BUS427 Advertising Strategy

Discussion of advertising and promotion programs. Topics include integrated marketing communications, behavioral responses to advertising, advertising budget controls, the Internet as an advertising medium, advertising research, and strategic applications for the brand management.


  • 3


  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following majors: International Business (546), Marketing (545), Finance (543), Accounting (542), General Business (547), Management (544)
  • May not be enrolled in the following class: Freshman


Back to course list