BUS425 Marketing Research
Examination of the research process used in marketing decision-making. Topics include survey methodology, sample selection, fieldwork, tabulation, statistical analysis of data and report writing.
Credits
- 3
Restrictions
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in one of the following majors: Finance, General Business, Marketing, International Business, Accounting, Management
- May not be enrolled in the following class: Freshman
