BUS329 Food Category Management

This course is the foundation for a food marketing track. Food category management focuses on retailing and purchasing data to analyze groups of products purchased by a business organization or sold by a retailer. The course content will include proficiency in industry knowledge, category management history and process, pricing analysis, promotion analysis, assortment analysis, spreadsheet development, presentation development, syndicated scanner data methodologies, consumer panel data applications, retailer point of sale data analysis, space planning software and relational databases.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following field(s) of study (major, minor or concentration): Accounting (542), Finance (543), General Business (547), General Business - ITU (547U), General Business - Izmir (547I), International Business (546), Management (544), Marketing (545), Pre-MBA (0MBA), Undeclared:Business (000B), Undeclared:Pre-Accounting (00AC), Undeclared:Pre-Finance (00FI), Undeclared:Pre-Gen Business (00GB), Undeclared:Pre-Interntnl Bus (00IB), Undeclared:Pre-Management (00MG), Undeclared:Pre-Marketing (00MK)
  • May not be enrolled in the following class: Freshman

Prerequisites

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