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School of Business > Course Descriptions

BUS326 Consumer Behavior

Study of consumer behavior using social science concepts. Topics include buyer decision making, product and service choice, motivation and attitudes of consumers, and shopping behavior.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • May not be enrolled in the following class: Freshman

Prerequisites

  • (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-)

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