BUS439 Direct Marketing
A comprehensive description of the key issues and applications in direct marketing needed to improve sales and understand customers. The topics covered are introduction to direct marketing and database marketing, success factors in segmentation, modeling, and targeting, estimating and applying customer lifetime value, geodemographic applications, and cluster analysis.
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in one of the following majors: Finance (543), General Business (547), Marketing (545), International Business (546), Accounting (542), Management (544)
- May not be enrolled in the following class: Freshman
- (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-)