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School of Business > Course Descriptions

BUS327 Sales Management

Discussion of how the sales force and management team contribute to developing and executing a firm's marketing strategy. Topics include selling techniques, customer relationship management, territory management, and training, compensating and evaluating the sales force.


  • 3


  • Accounting (542)General Business - Izmir (547I), Management (544), International Business (546), Undeclared:Business (000B), General Business - ITU (547U), Undeclared:Pre-Gen Business (00GB), Undeclared:Pre-Finance (00FI), Undeclared:Pre-Marketing (00MK), Undeclared:Pre-Accounting (00AC), Undeclared:Pre-Interntnl Bus (00IB), Pre-MBA (0MBA), General Business (547)Must be enrolled in one of the following field(s) of study (major, minor or concentration): , Undeclared:Pre-Management (00MG), Finance (543), Marketing (545)
  • May not be enrolled in the following class: Freshman


  • (BUS325 Minimum Grade of C-) and (BUS250 Minimum Grade of C-)

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