Logo
State University of New York at New Paltz is identified by a wordmark¡ªa word used as a logotype that can be easily read and understood at a glance. It was approved by the cabinet in 1995 after a year of research, visual audits and review by the Institutional Image Group. The typeface is Spectrum, and the wordmark always appears with the bar attached to the baseline.
- It should be included prominently on all
materials that represent the institution. [This
should generally be the outside front cover,
occasionally the outside back cover.]
[N.B. Prominently does not necessarily mean large.] - It should be reproduced from an authorized
copy only.
[Contact Publications for electronic or hard copy. See Web Guide for approved versions to use online.] - It should not be reproportioned or modified in any way.
- It should not be rotated or scaled.
- It should be reproduced in blue (see "colors" at the end of this guide) or black.
Wordmark with Mountain
This is the original wordmark and is the primary
mark for all electronic and printed
publications.
Wordmark without Mountain
This wordmark is designed for application on
clothing.
Individual Identification
Individual identification for schools or divisions
is designed to create unification with the identity
of the institution. A specific school or division
identifier is not to be used for primary
identification.
- The typeface for a school or division identification attached to the wordmark must be Spectrum.
- The individual wordmark should follow all standards for the original wordmark noted above.
